WEBCASTS
SECTION ONE
SECTION TWO
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Putting the Shopper into Category Assortment Decisions
Are national brands always the drivers of product categories? Some retailers don’t think so. They are looking at reducing the number of brands on the shelf while increasing the more profitable private label products.
But when some retailers tested these reduction strategies, they soon reversed themselves when faced with shopper backlash.
How powerful is the shopper? Is everybody finally listening? Click on the arrow below to find out:
Click on the LinkedIn logo to join the new Shopper Technology Institute Discussion Group
SECTION THREE
