MARKET WATCH
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Social, Mobile and Data Management Technologies at BIG Show
The Association for Retail Technology Standards (ARTS) will once again bring the innovative and
cutting-edge technologies retailers use every day to the forefront at retail’s BIG Show in New York City.
The ARTS Pavilion (Booth 2253), a showcase of retail solutions based on ARTS Open Standards, will open Monday, January 14, 2013 on the exhibit floor at the National Retail Federation’s 103rd Annual Convention and EXPO at the Jacob K. Javits Convention Center.
This year’s featured showcase is an ARTS-enabled day in the life of BevMo!, a leading beverage-lifestyle specialty retailer in the western United States and among the largest in the country. This showcase sets the tone for the mobile, social and data management technologies presented by 18 exhibiting vendors from North and South America, Asia and Europe.
ARTS representatives will be onsite and available to explain how retailers can use ARTS to implement mobile and social media applications and improve their data management.
ARTS, a division of NRF, is a retailer-driven international membership organization. It was established in 1993 to develop best practices, technology standards and educational programs through collaboration and partnerships that will enable retailers, their vendors and suppliers to conduct business globally. ARTS standards, products and programs are dedicated to fostering innovation and increasing retailer efficiency.
Better in-Store Merchandising Via ‘Perfect Shelf’
Perfect Shelf from Dassault Systèmes is a 3D shelf design software solution that enables retailers and CPG brand manufacturers to enhance the consumer shopping experience at the point of purchase through immersive, life-like 3D technology designed to maximize revenue, profit, quality of execution and brand equity.
Dassault will be meeting trading partners in Booth 1005 (Microsoft booth) at the annual National Retail Federation (NRF) show in New York next week.
As more consumers use digital channels to research products and complete transactions, solutions such as 3D modeling and visualization tools are helping to make brick-and-mortar stores the star once again.
Gladson Gets Patent for Remote Capture of Product Data and Images
Patent protection from the U.S. Patent and Trademark Office for a method for the remote capture of consumer products data and images has been granted to Gladson, provider of syndicated consumer packaged goods (CPG) product images and content
Using this remote capture process at customers’ warehouses, stores and buying offices, Gladson collects product images, physical dimensions and other information quickly, accurately and cost-efficiently. Each month, the company processes thousands of cases, inner packs and retail packages for CPG and food service products. The information and images created in this process are incorporated into the Gladson database, used by Gladson customers for a wide range of applications including space management, advertising and as a source of e-content for retailer and manufacturer websites and mobile apps.
The remote capture process supports the company’s relationships with hundreds of retailers and manufacturers who use the Gladson database in their category management, marketing, distribution and e-commerce initiatives. Gladson has been using the system to gather product information at customer sites for over six years.
“The awarding of this patent underscores our commitment to industry leadership and innovation,” said Susan Sentell, Gladson’s president and CEO. “Brand owners and retailers are constantly adding new products and changing packaging, ingredients and marketing claims. Collecting product information at customers’ locations helps us respond quickly to customers’ needs and eliminates the need to ship products to one of our facilities.”
New Analysis of How Hispanics Shop
With the Hispanic population growing, it’s critical for marketers to understand the grocery shopping behavior and spending trends of this demographic. A new report with that analysis is available from AMG Strategic Advisors, the growth strategy consulting unit of Acosta Sales & Marketing, and Univision Communications Inc., the well-known media company serving Hispanic America.
The Hispanic The Why? Behind The Buy reveals important insights into the behavior and buying patterns of Hispanic consumers and provides actionable tips to help consumer packaged goods (CPG) brands and retail marketers better appeal to this important demographic.
The report reveals that:
- Hispanic shoppers are optimistic and have a positive, forward-looking view that transcends today’s struggles
- 32% of Hispanic shoppers expect their household income to increase over the next year (vs. 22% of non-Hispanics)
- 25% of Hispanic shoppers expect a positive change in employment in the coming year (vs. 14% of non-Hispanics)
- Hispanic shoppers have integrated ‘savings’ strategies into their grocery shopping habits
- Over the last year, 55% bought items on sale, and 45% used coupons
- 59% of Hispanic shoppers purchase store brand products to save money
- Hispanics are more likely to shop with others. Only 22% of Hispanics shop alone versus 46% of non-Hispanics
- Thee Hispanic shopping budget is large, at an estimated $425 per month
- Hispanic shoppers across all income brackets are spending more on routine trips, with the majority spending more than $100 per trip
- Hispanic shoppers are increasingly using digital technologies for grocery shopping and planning. Popular online shopping tools include coupons, emails and shopping lists. Retail and brand websites are most popular websites among Hispanic shoppers who use interactive tools for grocery shopping.
RPR Launches Online Coupon Tool
An online tool for processing coupons for retailers has been launched by Redemption Processing Representatives.
The tool, called FACTS (Fully Auditable Coupon Tracking System), give clients the ability to track the status of the following:
- Shipments
- Payments
- Invoices that are open, paid and/or adjusted. Adjustment detail is posted with the recommended Industry Reason Codes.
A statement by RPR pointed out that its service offers reasonable postage charges compared to other retail clearinghouses. Retailers are not charged for unpaid postage, and additional fees are not assessed to RPR invoices, nor are chargeback fees assessed and deduced.
In addition to retail coupon clearing, RPR also provides Coupon Deduction and Project Management to manufacturers and consulting to start-up companies.
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