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IRI Joins Shopper Technology Institute
CLEVELAND, Sept. 9, 2013 - Information Resources, Inc. (IRI) has joined the Shopper Technology Institute (STI) as its latest sponsoring member.
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. The company aims to go beyond the data to ignite extraordinary growth for its clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.
“It’s significant to have such a world-class organization as the newest member of the institute,” said John Karolefski, Executive Director of STI. “We look to keep retailers and manufacturers informed about the latest developments at IRI and its thought leadership.”
The Shopper Technology Institute is the only trade organization focused on strategies, tactics, technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations. The institute is a one-stop clearinghouse for trends and developments in shopper technology as well as a forum for thought leadership and an advocate for best practices.
Click on the LinkedIn logo to join the new Shopper Technology Institute Discussion Group
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