MARKET WATCH
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KPI Dashboard for eCommerce Performance Debuts
The latest Key Performance Indicator (KPI) Dashboard for monitoring eCommerce channel presence and performance is available from Clavis Insight.
The KPI Dashboard, an addition to the company’s online store analytics solution, provides like-for-like comparison across stores, categories or brands. It is enables sales, marketing and eCommerce executives to understand - at a glance - how they are performing against individual online store KPIs and to identify quickly where improvements should be made.
Clavis eCommerce Insight is a unique web-based platform that delivers intelligence and analysis about how CPG brands are represented in the fast growing digital channel. The insights and analytics are based on a standard set of KPIs - Content Integrity, Portfolio, Availability, Placement, Media, Price and Rating & Reviews - that enable CPGs to understand what consumers see in each online store. Armed with this information, brand owners can quickly identify the actions they need to take to grow their sales and protect their brands in the digital channel.
The latest KPI Dashboard offers a granular view of the Clavis Insight metrics. It is focused on providing a performance comparison between KPIs based set goals. The KPI Dashboard can be set-up to analyze metrics by store, category, brand or market to immediately identify the contribution of each to online channel presence and performance.
Garry Moroney, CEO Clavis Insight, said. “As eCommerce grows in importance, it is becoming increasingly evident that for CPG brands to continue to grow they need to be able to win in the online channel. The new KPI Dashboard enables managers to focus on the root cause of issues and quickly identify the follow up actions they need to take to optimize their online presence and performance.”
reach | influence Works with NCR to Improve Shopper Engagement
reach | influence (reach), a provider of loyalty and digital coupon solutions for the small to mid-market retailers, has established a new business relationship with NCR Corporation, a provider of consumer transaction technologies. Together, they will offer retailers a comprehensive turnkey solution that combines best-in-class loyalty systems with program expertise, services and additional technology.
reach provides a loyalty solution today that includes technology, services and program management expertise to build shopper engagement programs that help retailers increase sales. reach has now joined the NCR Interact Global Partner Program, and alongside NCR has developed a program to sell, implement and manage NCR loyalty solutions. Additionally, reach provides a digital coupon solution that is already NCR certified. The combination of NCR loyalty solutions and reach’s complementary technology and services is designed to quickly and easily introduce marketing and loyalty management solutions combined with digital coupons to customers.
“By becoming part of the NCR Interact Global Partner Program and integrating our current solutions with their innovative loyalty solutions, we now combine all our experience and expertise with world-class technology right at the point of sale. This relationship facilitates a richer engagement for shoppers helping to grow our retail clients’ businesses,” said Eric Green, chief executive officer at reach | influence. “Together, we have marquee clients already underway and look forward to building on all the momentum.”
NCR loyalty solutions empower retailers to create highly customized marketing and promotional campaigns to continuously engage their customers. NCR’s Connected Loyalty and Advanced Marketing Solution (AMS) systems are comprehensive, flexible offer management platforms, utilizing data from multiple sources to deliver highly targeted promotions and incentives that drive loyalty.
“Digital channels and promotions have become a powerful way for retailers of all types and sizes to enhance shopper engagement resulting in increased sales,” said Jim Yantis, senior manager, global channel solution management at NCR. “Through our relationship with reach | influence, retailers of all sizes now have access to a complete, turnkey loyalty solution utilizing best-in-class technology and services that would have been difficult, if not impossible, for retailers to acquire and manage on their own.”
85% of Millennial Parents Use Mobile to Help Them Shop In-Store: Survey
Nearly nine of ten Millennial parents (85%) are using smartphones to help them shop at brick-and-mortar retail locations, according to a survey commissioned by Retale, a location-based mobile platform connecting more than 3.5 million shoppers with their favorite major retailers locally. The same number of Moms (86%) were slightly more likely to use their mobile devices than dads (84%) to prepare for or help them during shopping trips.
The study examined the differences in mobile shopping habits between Millennial moms and Millennial dads. More than 500 adult men and women (18-34 years old) across the U.S. were polled for the study.
While mobile is nearly equally ubiquitous for Millennial mom and dad shoppers, the study found how each group uses their devices varied. For example, while most dads (53%) say they use smartphones primarily to check product reviews, checking product reviews was the task moms did least (42%). Additionally, moms (66%) cited searching for coupons or deals as the top task they use their mobile device for, but checking deals and coupons ranked only the fifth most popular task among millennial dad shoppers (49%).
“Millennial moms and dads use their mobile devices to support brick-and-mortar shopping in different ways,” said Pat Dermody, President of Retale. “However, despite varying preferences, it is clear that to meet the demands of both groups, retailers and retail service providers must lean heavily on mobile to compel online-to-offline engagement and sales.”
Eighty-three percent of Millennial mom shoppers surveyed said they wait until the day before, day of or while they are in-store before checking for deals and coupons versus 71% of dads. Relatedly, Millennial dads (28%) were 11% more likely to search for deals or coupons at least a week in advance of visiting a retailer.
A majority of both moms (76%) and dads (64%) are likely to make a purchase with a coupon or deal they receive to their smartphone while in or near a retail location. Furthermore, of these groups, 45% of moms and 32% of dads said they are very likely to make a purchase. Millennial moms are 12% more likely to make a purchase when pushed deals in or near a store than dads.
Piggly Wiggly Alabama Deploys Recall Solution
Piggly Wiggly Alabama Distributing Company, servicing more than 270 Piggly Wiggly stores in seven states, is implementing best-in-class recall process management technology from Recall InfoLink.
“By using loyalty card data, our retail members can instantly let the shoppers know about recalls. We view this as great consumer and brand protection," said David Bullard, President and CEO of Piggly Wiggly Alabama Distributing Company.
Recall InfoLink provides a patented, web-based product recall management platform that protects brand image, reduces liability and brings value to all businesses involved in processing recalls. It improves efficiency by providing standardized messages, automated communications, inventory tracking and reports for compliance efforts.
“Piggly Wiggly Alabama has a long history of helping its retail member better serve shoppers in the market. Recall InfoLink gives the wholesaler and its retail clients another tool to engage with the consumer and ensure continued loyalty,” said Roger Hancock, President and Founder of Recall InfoLink.
Piggly Wiggly is the latest wholesale group to see benefits from Recall InfoLink solutions, joining other members of Retailer Owned Food Distributors & Associates (ROFDA) like Unified Grocers, Associated Grocers of Florida, Affiliated Foods of Amarillo, Associated Grocers-Baton Rouge, Olean Wholesale Grocers, Associated Grocers of Florida and Associated Grocers of the South.
GS1 US Publishes Data Governance Best Practice and Assessment Guides
Two new guidance documents have been published by GS1 US to support organizations evaluating their data quality program within their organizations.
The GS1 Data Governance Best Practice Guidance document provides industry best practices that businesses can implement to improve data governance processes. In addition, the Data Governance Assessment Guide helps gauge the effectiveness of a company’s data governance processes and procedures.
The Data Governance Best Practice Guidance outlines industry recommendations including how to establish centralized points of control, the role of data stewards, and the verification and maintenance of the data governance program within an organization. It also addresses in detail the essential processes within a data governance program: Global Trade Item Number (GTIN) management, product measurement, new item set-up, and ongoing item maintenance and data synchronization. Data governance is one of three key pillars of the GS1 US National Data Quality Program, developed by a collaboration of stakeholders from various industries focused on responding to increasing consumer and trading partner demands for complete, accurate, and timely product information.
As a tool to help supplier organizations explore their data quality readiness and prepare for data quality certification, the Data Governance Assessment Guide offers a series of questions that companies can use to self-evaluate their data governance programs. The guide examines seven areas: data governance processes, data quality processes, GTIN management, product management, attribute accuracy, data synchronization and training. Based on the assessment score results, organizations can determine which areas within their master data management programs need improvement.
“Many industries are reaching a “tipping point” in which quality data is becoming a key driver for measuring operational success,” said Siobhan O’Bara, senior vice president of industry engagement, GS1 US. “A company that adheres to the data governance best practices and takes advantage of tools such as the Assessment Guide and Best Practice Guidance can formalize accountability for data management across the organization and ensure complete and accurate information is shared between trading partners and with consumers.”
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