CPG MATTERS
Now in its sixth year of publication, CPGmatters reports on category management, in-store marketing, loyalty marketing, trade promotion management, couponing, product trends, shopper insights, supply chain, and other topics. Featuring original reporting that can be found nowhere else, CPGmatters is written by experienced professionals who have each worked for decades for trade publications and who have each authored several business books. Access the current issue at www.cpgmatters.com.
PRIMARY COMMUNICATIONS
clients with a wide range of editorial and marketing services:
- Ensuring that a clear brand message is delivered with every external communication
- Advising clients on how to deliver news and opinion to their target audience effectively by using the right media at the right time
- Establishing and maintaining excellent media relations for consistent and widespread publicity.
For more information, visit www.primarypr.com.
Premium Members
Executive Members
Basic Corporate Members
Henry Rak Consulting Partners delivers real business results. They develop actionable growth strategies that identify where, and how to, compete profitably based on an in-depth understanding of actual consumer and shopper behavior. Henry Rak Consulting Partners' work
INMAR
of a promotion’s lifecycle, from planning to evaluation. The digital promotions leader, Inmar offers ONiX, a digital incentive network that connects publishers and point-of-sale technologies to deliver retailers and brands a national footprint for digital promotion distribution, and Conexions, a
transaction settlement platform for reconciling digital promotion offers. For more information, visit
KSS RETAIL
retail industries. Retailers use KSS Retail software and professional services to better understand their customer’s needs and to deliver more effective pricing, promotions and merchandising decisions.
KSS Retail clients consistently achieve improved market share, sales and profit growth, and enhanced competitive positioning. Current clients include Kroger, O’Reilly Auto Parts, 7-Eleven, BI-LO, Sonae, Raley’s, United Supermarkets, Continente, dabs.com, ABC Fine Wine and Spirits, and many others. Learn more at www.kssretail.com.
PARTNERS IN LOYALTY MARKETING
Strategy, Refining and Optimizing Programs, and Evaluating the Strategy’s success. PILM does not believe that there is a “one size fits all” approach to crafting Loyalty Programs. They work with
clients to put together programs that are easy to understand and easy to implement. Learn more at www.partnersilm.com.
VIDEO MINING
rich statistical data on shopper behavior and demographics. They provide consumer product manufacturers and retailers actionable insights into factors that impact shopper behavior—insights that allow clients to continuously optimize shopper marketing and merchandizing strategies. For more information visit www.videomining.com.
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As the importance of shopper marketing programs increase, a rapid, flexible, and cost-effective approach to testing shopping behavior becomes increasingly critical. By using online virtual shopping to recreate the context of a store, Decision Insight tests retail-specific strategies to optimize product assortment, product placement (in store or
IBM is providing businesses the technology and expertise needed to create smarter retail and consumer products industries around the world.
DECISION INSIGHT
on the shelf), POP promotions, pricing, and packaging, by category. Named the purest research house among the leading virtual shopping suppliers, Decision Insight has worked extensively online
since it became an early adopter of the practice in 2001. Learn more at www.decisioninsight.com.
GfK
solutions that are proven to build brands and categories at retail. For more information, visit www.gfkamerica.com. Follow them at www.gfkinsights4u.com or on Twitter @gfkamerica.
HENRY RAK CONSULTING PARTNERS
has transformed iconic brands across a wide variety of industries. For more information visit www.hrcpinsights.com.
IBM
IBMers value...
- Dedication to every client’s success.
- Innovation that matters - for our company and for the world.
- Trust and personal responsibility in all relationships.
For more information, visit: http://www.ibm.com/ibm/us/en/
PRECIMA
Precima's unique combination of loyalty, analytics and retail industry expertise, honed over 18 years, has helped its clients evolve to become more shopper-centric. Serving many of North America's leading companies, Precima is recognized for delivering measurable results tailored to retailers’ and manufacturers’ unique needs. More information about Precima can be found at www.precima.com.
TRADEINSIGHT POWERED BY MEI
For more information, visit www.TradeInsight.com.
VideoMining is the leading provider of in-store intelligence for consumer product manufacturers and retailers. VideoMining’s breakthrough measurement and analytics platform is based on patented, proprietary software for converting in-store video into
CPGmatters is the only monthly on-line publication covering the sales and marketing of consumer packaged goods (CPG) through retail. It defines CPG broadly as food, beverage, general merchandise, and health and beauty care.
KSS Retail, a dunnhumby LTD company, is the premier global provider of price optimization and customer insight solutions for the grocery, convenience, chain drug, general and online
Primary Communications provides writing, consulting and media relations with a special focus on marketing and technology in the retail, food, and consumer goods industries. The agency provides
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Alliance Partners
RELATIONAL SOLUTIONS
Companies leverage POSmart across many departments because it provides cross retailer executive reports as well as reports for Supply-chain, Sales, Forecasting, Marketing, Promotions, Inventory, Manufacturing Teams and more. Their front end tool, BlueSky Analytics, provides interactive-reports for users to drag, drop, drill, sort, compare, etc. For more information, visit www.relationalsolutions.com.
SPIRE
Insights that fuel actionable growth strategies and impactful marketing activation that result in dramatically improved business performance for their clients...that's Spire Shopper Intelligence in Action. Learn more at www.spirenow.com.
Relational Solutions specializes in implementing Demand Signal Repositories (DSR) for consumer goods companies. Their Enterprise DSR solution, POSmart, integrates data from all retailers, distributors, syndicated and other third party data providers, loyalty data and internal data such as shipments, orders, inventory information, etc.
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LAUNCH CREATIVE MARKETING
Launch Creative Marketing is a strategically driven shopper engagement agency for major brands found in the modern kitchen. From food to electronics, they create brand experiences that drive sales velocity centered around “owned media,” including package design, in-store activation, promotion and digital/mobile marketing. Their clients, both retailers and CPG companies, include Sara Lee, ConAgra, PetSmart, Bernina and Salcomp. Find more info at www.LAUNCHcreative.com.
DATALOGIX
They offer audience segmentation and integrated programs directly and through all leading digital media companies. DataLogix is based in Westminster, CO, with offices in New York, Boston and Chicago.
For more information, visit them at www.datalogix.com.
DEMANDTEC
marketing activities. Their services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. Customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and
WH Smith. Learn more at www.demandtec.com.
DS-IQ
better engage and convert shoppers through the path to purchase. DS-IQ systems serve half of the Fortune 500 CPG manufacturers and retailers and influence $100 million dollars in sales every day.
GLADSON
such as online shopping and nutrition programs for consumers
Gladson also provides data analysis, consulting and in-store merchandising solutions that support efficient planogram implementation and increase product sales. For more information, visit www.gladson.com and http://twitter.com/gladsontweets.
INCENTIVE TARGETING
to create, manage, and measure behaviorally-targeted promotions across a rapidly-growing network
of grocery retailers. With its industry-leading analytics, Incentive Targeting helps brands and chains collaborate around shopper insights and allows marketing managers to target shoppers and create promotions in minutes instead of weeks or months. For more information visit
DemandTec (NASDAQ:DMAN) connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and
LOYALTY KIOSK
facilitate program enrollment, database management, social media integration, targeted coupons & offers, mobile messaging, sweepstakes, club programs and more. Using Loyalty Kiosk's technology, companies also benefit from increase accuracy of enrollment and shopper profiling, creating improved revenue streams and marketing opportunities. For any company interested starting a loyalty program, or seeking to take their existing loyalty program to the next level, Loyalty Kiosk is the "Key" to your success. Visit them on the web at www.loyaltykiosk.com
NEWHOOK MARKETING SOLUTIONS
process to help you develop successful, innovative marketing strategies and grow your business.
Understand your business strengths. Navigate through the marketplace and review the competition.
Investigate the optimal way to position your business and demonstrate what more you have to offer.
Question what you can do differently. Uncover the best, most effective strategy, message and channels.
Execute your “Break Through The Clutter” solution! With over 20 years of developing consumer and business-to-business solutions, they have helped small, mid-sized and large organizations succeed!
Learn more at www.newhookmarketing.com.
Loyalty Kiosk is a leading provider of self-service kiosks and software that enable business to streamline and optimize their consumer loyalty programs. Loyalty Kiosk delivers a comprehensive suite of loyalty program hardware, software and services that
PILM has a high level of expertise in planning, guiding and evaluating marketing programs. They are an unbiased 3rd party, focused exclusively on improving program performance. Their work covers three critical areas: Focusing on the Program
Incentive Targeting, located in Cambridge, Mass., provides a
self-service web-based application for grocery product marketers
The most comprehensive provider of promotion settlement services, Inmar processes over 3.5 billion transactions annually and serves over 1,000 retailers, wholesaler and manufacturer clients. Inmar’s services apply to all types of promotions and extend to every aspect
Gladson, headquartered in Lisle, Illinois, is the leading provider of syndicated product images and information and category management services to consumer packaged goods manufacturers, retailers, wholesalers and brokers. With more than 700,000 products, Gladson’s CPG database contains the most comprehensive product information available. Gladson clients use this information for advertising, shelf space management, category management, logistics, research and e-commerce applications
DS-IQ’s smart technology for retail media grows brands, baskets and trips for retailers and consumer goods makers. Retailers use DS-IQ smart retail media to better target, activate and optimize messages for their shoppers. Consumer brands use DS-IQ to
DataLogix is the leader at integrating database marketing and digital media. Their mission is to leverage the power of purchase-based audience targeting to drive measurable online and offline sales.
GfK Custom Research North America offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It delivers a comprehensive range of information and consultancy services in three business sectors—Custom Research, Retail and Technology and Media. Their shopper insights team, GfK Interscope, is a dynamic and flexible sales and marketing firm specializing in helping clients win in today's challenging retail landscape. Their collaborative approach creates customized
Newhook Marketing Solutions has extensive experience in marketing communications, new business development, product management, professional coaching, corporate branding and process reengineering. They utilize the U-N-I-Q-U-E “Break Through The Clutter” six-step
COUPON FACTORY
Trackable. Once the campaign has launched, CouponFactory allows you to track the performance of the campaign through a real-time analytics dashboard, along with collecting data for all customers who have printed a particular coupon.
Affordable. The affordability of CouponFactory makes it even more intriguing. There are never any set-up fees and only a nominal fee per each coupon printed.
Easy peasy. As easy as the process is for CPGs/Retailers, it’s just as easy for consumers. They’re able to view, click and print a coupon within two clicks instead of being sent to a 3rd-party site or having to download 3rd-party software.
Full-service. CouponFactory is owned and backed by Rockfish, a full-service, award-winning agency that can assist you in creating a full marketing plan to suit your particular situation and needs.
DASSAULT SYSTEMES
helping retailers, wholesalers and manufacturers pursue growth through innovation. DS delivers solutions that integrate business process management, package design, product development, production planning and sourcing, plus a lifelike shopping experience, while managing and enhancing brand equity.
DS PLM Solutions ensure enterprise-wide visibility into innovation management and global collaboration across the product development and sourcing lifecycle, and integrate with other enterprise applications such as Enterprise Resource Planning (ERP). DS delivers these capabilities through their industry-leading brands: CATIA, SOLIDWORKS, SIMULIA and DELMIA as authoring tools, EXALEAD, 3DVIA and SWYM as Universal Applications for search, lifelike experience and social innovation, and ENOVIA as our core Collaborative platform. For information visit www.3DS.com.
CouponFactory is a turnkey digital/mobile couponing solution that allows CPGs/Retailers to create and distribute a coupon campaign within minutes.
Dassault Systèmes (DS) delivers complete Product Lifecycle Management (PLM) solutions that help companies develop innovative products that consumers want. Throughout the value-chain, from concept to planning, specification and supply processes, DS is
Spire is an industry leader in quanitative Shopper Intelligence providing smart, actionable shopper analytics to leading retailers and manufacturers.
Spire utilizes proprietary loyalty card purchase data from over 30 million households combined with integrated data sources, and applies cutting edge
analytical processes to deliver unique and meaningful shopper insights.