Using 'Share of Shopper' to Optimize Center Store
Retailers and manufacturers need to optimize the Center Store of supermarkets, which continues to lose sales. The stakes are high because Center Store has always been the major contributor to total store sales.
What’s needed is a new approach, and the key is to determine the “Share of Shopper” in stores.
What is Share of Shopper? How will this new metric help retailers and CPG manufacturers optimize the Center Store? Click on the arrow below to play the webcast
WEBCASTS
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Putting the Shopper into Category Assortment Decisions
Are national brands always the drivers of product categories? Some retailers don’t think so. They are looking at reducing the number of brands on the shelf while increasing the more profitable private label products.
But when some retailers tested these reduction strategies, they soon reversed themselves when faced with shopper backlash.
How powerful is the shopper? Is everybody finally listening? Click on the arrow below to find out:
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Develop Winning Strategies with Virtual Shopping Research
Marketers often have several choices to make in terms of planograms, displays, packaging and pricing. These choices are critical nowadays.
In addition, the final buying decision for many categories is made in the store, at the shelf, or at the end-cap. So, the in-store shopping experience remains a vital marketing opportunity.
How can marketers develop effective strategies to take advantage of this opportunity?
To find out, click on the link below:
Taking the Pulse of Digital and Mobile
Digital and mobile applications have a special role in the context of Shopper Marketing, which is becoming increasingly important nowadays.
According to the 2011 Futurescope national survey from GfK Interscope, 95% of companies are actively engaged in Shopper Marketing. Half of the respondents say Shopper Marketing is driving innovation, and more than six of ten say it is driving collaboration with retailers.
So where does digital and mobile fit in all of this? Listen to our webcast to find out.
WEBINARS
Own the Future of Shopper Marketing
Join STI and executives from GfK as they explore the possibilities for combining technology, value and optimism across the Path to Purchase wtih a focus on:
- Who is the Extreme Shopper and why do we care?
- What are the forces that are converging to affect Shopper Marketing?
- How will emerging technologies affect Shopper Marketing?
- How can we learn from the Global Truths about Shopper Marketing?
Click on the link below to replay this webinar from April 25, 2012: