WEBCASTS
SECTION ONE
SECTION TWO
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SECTION THREE
WEBINARS
Taming the Freebie Hound
Digital sampling - also known as online sampling or e-sampling - is increasing its share of the overall sampling business and benefiting brands and retailers. However, there is a negative activity associated with digital sampling that is rarely discussed.
To find out what this negative activity is, how it hurts marketing programs, and what can be done about it, click on the screen below.
A Unique Way to Assess Brand Equity
In today’s cluttered marketplace, brands are competing for the attention of consumers. Looking backwards and evaluating the present is no longer a winning formula. Looking forward is needed to evaluate the economic worth of brands.
But how is that done? Watch our webcast to find out.
How E-Sampling Can Boost Brands and Retailers
Everybody loves product samples in stores. After all, having “lunch” in a Costco has become a favorite shopper activity. But consumers are spending more and more time online via PCs, tablets and smartphones. It’s no surprise that product sampling is flourishing in these environments. That’s where people are nowadays.
How can brands and retailers benefit for the increasing popularity of online sampling programs? Watch our Webcast to find out.
Privacy: Protecting Customer Data
Consumer confidence in a company’s use of their personal data is being questioned nowadays. If companies do not act quickly and decisively to demonstrate they have the consumer’s best interest at heart, they risk a continued erosion of confidence - with a direct impact on profitability.
So the challenge for marketers is to win and maintain consumer trust. But that is easier said than done. According to a recent survey by LoyaltyOne, only 42% of consumers said they trust companies with their personal information.
There are five rules of good data usage to protect and preserve the relationship of trust between consumers, their data, and companies. What are these five rules? Watch our Webcast to find out:
Leveraging the Power of Virtual Research
To Create Shopper Decision Trees
Traditionally, shopper decision trees are created either from historical purchase data or attitudinal surveys. But what if there was a solution that enabled you to create shopper decision trees before implementing any changes in-store, or that is based on region, or for products without UPC codes? What if you could do it faster, and more cost-effectively? Virtual reality lets you do all that—and more.
InContext insights and research gurus Liz Cox and Brendan Light will explain the game-changing way our virtual shopping can help not only create and execute decision trees, but also understand the attitudinal “whys” behind them. Click on the screen below to view:
The Trick to SuccessfullyManaging
Trade Spend with Walmart
Most CPG manufacturers strive to gain shelf placement at Walmart. However, managing trade promotions with the retail giant known for focusing on Every Day Low Cost to drive Every Day Low Price requires a unique approach.
Discover the tricks long-time Walmart supplier Lotus Bakeries has utilized to successfully manage trade dollars with the country’s leading retailer. This recording will also outline industry best practices and new technology tools that CPG manufacturers can utilize to plan more profitable activities with Walmart, plan around TIFs within the trade model, and show how deductions impact manufacturers selling to Walmart. Click on the screen below to view:
Loyalty Marketing:
Leveraging Data for Growth and Shopper Engagement
Director of CRM at Remke Markets, Pat Iasillo, shares the ways in which Remke uses its loyalty platform to capture and analyze shopper purchase data to drive sales growth and increase shopper engagement. Pat offers examples of how Remke utilizes its loyalty data to gain valuable insights into the buying habits of its shoppers.
Remke is able to identify specific categories of shoppers, including top shoppers, new shoppers, lapsed shoppers and category-specific shoppers. Pat discusses how he leverages the data to build personalized targeted offers for shoppers based on their past purchase behavior and how those promotions drive sales growth by providing relevant offers to shoppers based on their individual needs. Click on the screen below to view:
Revolutionizing Trade Management with Customer Business Planning
Given the current state of the economy and the accelerating evolution of shopper behavior, marketers must focus on using promotions to achieve overall brand objectives and not be overly concerned with fluctuations in redemption. As consumers are feeling less economic pressure, they are demonstrating a diminished desire to work for deals. That means we're going to have to work smarter to meet shopper demand, optimize promotion spend and capture greatest-possible return on investment.
There are challenges, yes. But, there are also strategies immediately applicable for building brand in today's marketplace. Just click on the screen below to view the recording:
Plan for Growth: Digital Imperatives for 2016
With ecommerce projected to account for as much as 50% of total CPG growth over the next five years and digital influencing 64% of all retail sales, retailers and brands need new strategies and capabilities to capture their fair share. Learn where leaders are investing now to position for growth next year and beyond.
Watch the recording of the opening session from our recent virtual LEAD Marketing Conference in which Keith Anderson, VP, Strategy & Insight for Profitero explores this topic. Just click on the screen below to view the recording.
What's Wrong with CPG?
Industry pundits point to multiple factors that are accounting for the historically sluggish growth in the CPG industry: migration to online shopping or natural food outlets, cautious consumers, and excessive focus on price promotions.
Are those explanations accurate? Dr. Kurt Jetta, CEO and Founder of the TABS Group, will review research derived from their own work, as well as third party sources, that repudiates each of these flawed conventions and identifies the real reason why the CPG industry is suffering such sluggish sales growth.
Click on the screen below to play the video:
2015 Loyalty Update: Big Numbers, Big Hurdles
Join LoyaltyOne’s Research Director Jeff Berry as he shares the latest statistics and implications across traditional and emerging industries, from travel to daily deal sites. In one information-packed hour, we’ll answer today’s hottest marketing questions including:
- How many loyalty programs does the average household belong to and participate in?
- What are the total memberships of U.S. and Canadian loyalty programs, and how do they compare to previous years?
- Winners and losers - which loyalty sectors are on the rise and which are declining?
- What are the leading trends in Canadian loyalty? How do U.S. and Canadian data compare?
- How can marketers use the Loyalty Census findings to increase customer engagement and improve loyalty?
Click on the screen below to play the video.
