WEBCASTS
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SECTION THREE
WEBINARS
Taming the Freebie Hound
Digital sampling - also known as online sampling or e-sampling - is increasing its share of the overall sampling business and benefiting brands and retailers. However, there is a negative activity associated with digital sampling that is rarely discussed.
To find out what this negative activity is, how it hurts marketing programs, and what can be done about it, click on the screen below.
A Unique Way to Assess Brand Equity
In today’s cluttered marketplace, brands are competing for the attention of consumers. Looking backwards and evaluating the present is no longer a winning formula. Looking forward is needed to evaluate the economic worth of brands.
But how is that done? Watch our webcast to find out.
How E-Sampling Can Boost Brands and Retailers
Everybody loves product samples in stores. After all, having “lunch” in a Costco has become a favorite shopper activity. But consumers are spending more and more time online via PCs, tablets and smartphones. It’s no surprise that product sampling is flourishing in these environments. That’s where people are nowadays.
How can brands and retailers benefit for the increasing popularity of online sampling programs? Watch our Webcast to find out.
Privacy: Protecting Customer Data
Consumer confidence in a company’s use of their personal data is being questioned nowadays. If companies do not act quickly and decisively to demonstrate they have the consumer’s best interest at heart, they risk a continued erosion of confidence - with a direct impact on profitability.
So the challenge for marketers is to win and maintain consumer trust. But that is easier said than done. According to a recent survey by LoyaltyOne, only 42% of consumers said they trust companies with their personal information.
There are five rules of good data usage to protect and preserve the relationship of trust between consumers, their data, and companies. What are these five rules? Watch our Webcast to find out:
How Strong Is Your Brand at the Shelf?
The way shoppers interact with a brand in-store provides strong clues on brand loyalty and the competitive landscape of a category. With new at-shelf behavior analytics technology it is now possible to detect if brand purchase decisions are made at-shelf or prior to reaching the shelf.
Using this new visibility into shopping behavior, we can define and compute indices such as “brand stability” and “at-shelf win rate”. We discuss how these exciting new metrics can be used by brand marketers to directly measure and optimize the impact of their marketing efforts.
Click on the screen below to play the video.
Using Analytically-Driven Pricing
To Earn Customer Loyalty
Leading retailers are frequently pushing their focus on delivering low prices, but how important are low prices to shoppers? And is it possible to earn customer loyalty through low prices?
By applying advanced analytics to the challenge, it’s possible to understand where prices matter and how retailers can make intelligent pricing decisions to earn customer loyalty. In this session from the recent Spring Virtual LEAD Marketing Conference, Precima shares findings from market research and real-world client case studies to address:
- How important is price to retailers?
- How important is price to shoppers?
- How do leading retailers execute analytically driven pricing to earn customer loyalty?
Click on the screen below to play the video.
Leveraging the Power of Virtual Research
To Create Shopper Decision Trees
Traditionally, shopper decision trees are created either from historical purchase data or attitudinal surveys. But what if there was a solution that enabled you to create shopper decision trees before implementing any changes in-store, or that is based on region, or for products without UPC codes? What if you could do it faster, and more cost-effectively? Virtual reality lets you do all that—and more.
InContext insights and research gurus Liz Cox and Brendan Light will explain the game-changing way our virtual shopping can help not only create and execute decision trees, but also understand the attitudinal “whys” behind them. Click on the screen below to view:
The Trick to Successfully Managing
Trade Spend with Walmart
Most CPG manufacturers strive to gain shelf placement at Walmart. However, managing trade promotions with the retail giant known for focusing on Every Day Low Cost to drive Every Day Low Price requires a unique approach.
Discover the tricks long-time Walmart supplier Lotus Bakeries has utilized to successfully manage trade dollars with the country’s leading retailer. This recording will also outline industry best practices and new technology tools that CPG manufacturers can utilize to plan more profitable activities with Walmart, plan around TIFs within the trade model, and show how deductions impact manufacturers selling to Walmart. Click on the screen below to view:
Loyalty Marketing:
Leveraging Data for Growth and Shopper Engagement
Director of CRM at Remke Markets, Pat Iasillo, shares the ways in which Remke uses its loyalty platform to capture and analyze shopper purchase data to drive sales growth and increase shopper engagement. Pat offers examples of how Remke utilizes its loyalty data to gain valuable insights into the buying habits of its shoppers.
Remke is able to identify specific categories of shoppers, including top shoppers, new shoppers, lapsed shoppers and category-specific shoppers. Pat discusses how he leverages the data to build personalized targeted offers for shoppers based on their past purchase behavior and how those promotions drive sales growth by providing relevant offers to shoppers based on their individual needs. Click on the screen below to view:
Revolutionizing Trade Management with Customer Business Planning
Given the current state of the economy and the accelerating evolution of shopper behavior, marketers must focus on using promotions to achieve overall brand objectives and not be overly concerned with fluctuations in redemption. As consumers are feeling less economic pressure, they are demonstrating a diminished desire to work for deals. That means we're going to have to work smarter to meet shopper demand, optimize promotion spend and capture greatest-possible return on investment.
There are challenges, yes. But, there are also strategies immediately applicable for building brand in today's marketplace. Just click on the screen below to view the recording:
Plan for Growth: Digital Imperatives for 2016
With ecommerce projected to account for as much as 50% of total CPG growth over the next five years and digital influencing 64% of all retail sales, retailers and brands need new strategies and capabilities to capture their fair share. Learn where leaders are investing now to position for growth next year and beyond.
Watch the recording of the opening session from our recent virtual LEAD Marketing Conference in which Keith Anderson, VP, Strategy & Insight for Profitero explores this topic. Just click on the screen below to view the recording.
