MARKET WATCH
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Mondelez Partners with Twitter to Power Real-Time Marketing
Mondelez International, maker of chocolate, biscuits, gum and candy, has signed a global partnership with Twitter to deliver real-time marketing solutions.
As part of the relationship, Twitter will have dedicated teams for Mondelez International in Brasil, India, the U.K. and the U.S. to collaborate with the local marketers and leverage Twitter’s analytical capabilities. Through this deeper collaboration, the partnership aims to align the teams more closely on a global level to operate in real time across all markets.
“Our recent real-time marketing activities across brands like Oreo, Cadbury Dairy Milk, Wheat Thins and Trident have shown tremendous promise. We truly believe that real-time engagement can drive business growth,” said Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International. “The partnership with Twitter will allow us to take our capabilities to the next level in terms of analytics, instant engagement and global scale and be on the forefront of real-time innovation.”
Spire Expands Network of Grocery Retailers
D’Agostino’s Supermarkets has joined Spire’s growing network of grocery retailers, bringing a unique footprint in the most populated city in the U.S. -- New York.
The companies will partner to enable customer-centric decisions in merchandising and enhanced targeted marketing capabilities. D’Agostino's will take advantage of Spire’s proprietary engagement segmentation as well as its analytical capabilities to prioritize key initiatives and increase returns on all programs.
“Our new relationship with Spire will help enhance our customer focus by tapping into the wealth of information we have available to us from our D’Ags card. We’re counting on Spire to bring industry expertise and efficient resources so that D’Agostino’s can provide the most relevant experience to our shoppers in our very competitive New York market.” said Nicholas D’Agostino III, CEO and President of D’Agostino’s.
New CMO Solution from Accenture-SAP Alliance
Accenture and SAP are expanding their global alliance with a unique business model to provide clients with end-to-end solutions running on the SAP HANA platform. The new solutions provide proven industry and functional applications and services from both companies. Accenture will be the single point of contact for clients handling contracts for all software and services, a true differentiator that allows clients to focus on deployments of the solutions, either as a public or private cloud service.
The first offering ready for release is the Marketing Performance Solution by Accenture and SAP, a solution being sold by Accenture, which enables chief marketing officers (CMOs) to easily view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.
“This bold initiative to extend our powerful combination of Accenture’s industry-leading capabilities with vertical applications running on SAP HANA signals the next step in our global alliance with SAP,” said Mark Willford, senior managing director, Technology Ecosystem & Offerings, Accenture. “Our new solutions are expected to provide ultimate flexibility for enterprises. They will have access to leading industry applications running on SAP HANA with all software and hardware components under a single contract. We believe this is a unique offering in the SAP ecosystem that answers our clients’ growing demand for simplification.”
Marketing Performance Solution by Accenture and SAP leverages analytics solutions from the SAP HANA platform and Accenture marketing analytics solutions. CMOs and marketing teams can access data in near real time from multiple internal and external sources and quickly respond to shifting market demand and manage the ROI of marketing spend. Tracking results of marketing campaigns, running simulations and promotions and making adjustments is enabled through an innovative customizable, Web-based user interface accessible from PCs and mobile devices.
All Star Association Supports Track-and-Trace Technology
All Star Association, a leading buying association serving the dairy, food, beverage and packaging industry since 1958, has announced its commitment to food safety by endorsing and agreeing to promote the use of track-and-trace technology from ReposiTrak, a solution provider back by international food safety consultants Leavitt Partners and retail technology experts Park City Group.
The ReposiTrak system, which includes Document Management, Track & Trace and Perpetual Inventory applications, is now available in All Star’s more than 275 food and dairy members and 400 plants in 48 states.
Coupons for ‘Better-for-You’ Brands Drive Healthier Purchases
Results from a Linkwell Health study released in conjunction with National Coupon Month show that coupons for “better-for-you” brands of popular consumer packaged goods can drive healthier purchase behavior among consumers.
These coupons, distributed through health plans as part of membership engagement programs, doubled purchases by first-time buyers, dramatically increased sales, and inspired repeat purchases of the healthier brand items.
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