CART (Center for Advancing Retail & Technology)
CART brings the Retail 3.0 vision to a live retail environment and educational center. Its mission is to enhance industry learning through hands-on, behind-the-scenes views into new and forthcoming technologies and discussion focused on changing business practices. For more information about CART, visit www.advancingretail.org.
CPG MATTERS
CPGmatters is the only twice-monthly on-line publication covering the sales and marketing of consumer packaged goods (CPG) through retail. It defines CPG broadly as food, beverage, general merchandise, and health and beauty care. Now in its eigth year of publication, CPGmatters reports on category management, in-store marketing, loyalty marketing, trade promotion management, couponing, product trends, shopper insights, supply chain, and other topics. Featuring original reporting that can be found nowhere else, CPGmatters is written by experienced professionals who have each worked for decades for trade publications and who have each authored several business books. Access the current issue at www.cpgmatters.com.
GSI US
GSI US is a not-for-profit organization that brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 standards.
More than 200,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on bar codes, GS1 global unique numbering and identification systems, Electronic Product Code-based RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code (UNSPSC). For more information visit www.GS1US.org.
PRIMARY COMMUNICATIONS
Primary Communications provides writing, consulting and media relations with a special focus on marketing and technology in the retail, food, and consumer goods industries. The agency provides clients with a wide range of editorial and marketing services:
- Ensuring that a clear brand message is delivered with every external communication
- Advising clients on how to deliver news and opinion to their target audience effectively by using the right media at the right time
- Establishing and maintaining excellent media relations for consistent and widespread publicity.
For more information, visit www.primarypr.com.
SAINT JOSEPH'S UNIVERSITY
The Food Marketing Enterprise at St. Joseph’s University in Philadelphia consists of undergraduate and graduate studies, a cooperative education program with industry, research on critical issues, community outreach for the poor and hungry, and food industry summits. In recent years, the annual summits have focused on such topics as social media, e-commerce, and digital technology for profitable meals.
For more information: www.sju.edu.
VSN STRATEGIES
VSN Strategies Retailativity™ Consulting helps technology and services companies position their solutions and communicate thought leadership to retailers and brand-marketers. They help solution providers, retail and marketing firms define shopper-driven business strategies and integrate these activities across multiple customer interactions.
VSN delivers educational workshops and keynote presentations covering a variety of subject matter areas relevant to merchants, marketers and solution providers around the world. VSN also delivers custom-written Gold Papers™ that shorten the sales cycle, help counter objections, and define the distinctive benefits of solution offerings. More information is available at www.vsnstrategies.com.
Premium Members
Corporate Members
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AFS TECHNOLOGIES
AFS Technologies Inc. is the only end-to-end solution provider to the Food & Beverage and CPG Retail industry offering a powerhouse of complementary solutions that can streamline key business processes, provide value at every point of the supply chain, and deliver the eye-opening benefits of world-class integrated solutions with proven best practices. For more information visit www.afsi.com.
LOYALTY ONE/PRECIMA
Precima, a LoyaltyOne company, uses shopper insights to enable more profitable merchandising and marketing decisions to help leading retailers and manufacturers increase sales and profits and build long-term customer loyalty.
Precima's unique combination of loyalty, analytics and retail industry expertise, honed over 18 years, has helped its clients evolve to become more shopper-centric. Serving many of North America's leading companies, Precima is recognized for delivering measurable results tailored to retailers’ and manufacturers’ unique needs. More information about Precima can be found at www.precima.com.
PARTNERS IN LOYALTY MARKETING
PILM has a high level of expertise in planning, guiding and evaluating marketing programs. They are an unbiased 3rd party, focused exclusively on improving program performance. Their work covers three critical areas: Focusing on the Program Strategy, Refining and Optimizing Programs, and Evaluating the Strategy’s success. PILM does not believe that there is a “one size fits all” approach to crafting Loyalty Programs. They work with clients to put together programs that are easy to understand and easy to implement. Learn more at www.partnersilm.com.
START SAMPLING
Start Sampling is a marketing and promotions company that has established itself as the leading on-line sampling company by linking brands with consumers. By participating with StartSampling as a member, consumers have the opportunity to receive samples they might otherwise never have received. StartSampling provides consumers with the opportunity to “try something new.” On the website, consumers can learn about and choose from a wide variety of product samples, ranging from snacks, household items, pet supplies, beauty products, movie tickets, CDs and more. The products available for selection are continually changing. Participation also lets marketers know what consumers like and don’t like about their products or services. As such, StartSampling is a consumer “voice” conduit to product manufacturers. More information at www.startsamplinginc.com.
VIDEO MINING
VideoMining is the leading provider of in-store intelligence for consumer product manufacturers and retailers. VideoMining’s breakthrough measurement and analytics platform is based on patented, proprietary software for converting in-store video into rich statistical data on shopper behavior and demographics. They provide consumer product manufacturers and retailers actionable insights into factors that impact shopper behavior—insights that allow clients to continuously optimize shopper marketing and merchandizing strategies. For more information visit www.videomining.com.
VISION CRITICAL
Vision Critical brings innovation to the research process by pairing the world’s leading market research specialists with the most innovative software developers, providing the powerful combination of the speed of on-line technology with the precision of market research. Serving over 600 global brands through officesacross North America, Europe, Australia and our Global Partner program, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform; ShelfsetPlus, their flexible virtual shopping technology; and IdeaScreenPlus, their online early stage innovation screening solution.
While proficient in a variety of research competencies and analytics, Vision Critical's integrated Shopper Insights team boasts experts in CPG, retail, marketing and panel management that creatively apply technology to address the challenges facing our clients in today’s rapidly evolving business world. For more information, visit www.visioncritical.com.
ZAVERS BY GOOGLE
Zavers by Google is a fast and easy way to offer the right coupons to the right shoppers, expand rewards programs, and track redemption in real-time. Shoppers find the manufacturer discounts on their favorite retailer websites or across the web and add the digital coupons to their online accounts. Savings are automatically deducted at checkout when shoppers swipe their rewards card or type in their phone numbers - no scanning or sorting necessary. For more information visit www.google.com/zavers.
Alliance Partners
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AMG STRATEGIC ADVISORS
AMG Strategic Advisors is the growth strategy consulting unit of Acosta Sales & Marketing, assisting clients in accelerating profitable growth through insight-driven strategies and advanced analytics. Comprised of consultants with in-depth experience in marketing strategy, including experience at leading CPG manufacturers, AMG Strategic Advisors provides best-in-class strategy consulting, brand positioning, shopper and marketing insights, and data analysis. It collaborates with clients to drive multicultural and multigenerational growth on an individual project or on an outsourced services basis. Learn more at www.acosta.com.
COUPON FACTORY
CouponFactory is a turnkey digital/mobile couponing solution that allows CPGs/Retailers to create and distribute a coupon campaign within minutes:
Trackable. Once the campaign has launched, CouponFactory allows you to track the performance of the campaign through a real-time analytics dashboard, along with collecting data for all customers who have printed a particular coupon.
Affordable. The affordability of CouponFactory makes it even more intriguing. There are never any set-up fees and only a nominal fee per each coupon printed.
Easy peasy. As easy as the process is for CPGs/Retailers, it’s just as easy for consumers. They’re able to view, click and print a coupon within two clicks instead of being sent to a 3rd-party site or having to download 3rd-party software.
Full-service. CouponFactory is owned and backed by Rockfish, a full-service, award-winning agency that can assist you in creating a full marketing plan to suit your particular situation and needs.
More information can be found at www.couponfactory.com.
DASSAULT SYSTEMES
Dassault Systèmes (DS) delivers complete Product Lifecycle Management (PLM) solutions that help companies develop innovative products that consumers want. Throughout the value-chain, from concept to planning, specification and supply processes, DS is helping retailers, wholesalers and manufacturers pursue growth through innovation. DS delivers solutions that integrate business process management, package design, product development, production planning and sourcing, plus a lifelike shopping experience, while managing and enhancing brand equity.
DS PLM Solutions ensure enterprise-wide visibility into innovation management and global collaboration across the product development and sourcing lifecycle, and integrate with other enterprise applications such as Enterprise Resource Planning (ERP). DS delivers these capabilities through their industry-leading brands: CATIA, SOLIDWORKS, SIMULIA and DELMIA as authoring tools, EXALEAD, 3DVIA and SWYM as Universal Applications for search, lifelike experience and social innovation, and ENOVIA as our core Collaborative platform. For information visit www.3DS.com.
FUN MOBILITY
FunMobility delivers simple, powerful solutions that help customers build meaningful relationships with their audiences by creating engaging mobile experiences. A pioneer and an innovator in the mobile industry, FunMobility has over 10 years of experience building successful agile mobile apps in a fraction of the time it would take a traditional development team. Its Mobile Relationship Management Suite empowers businesses to deploy interactive and immersive mobile experiences. Its platform boosts user engagement and enables brands to engage consumers on a deeper - more meaningful - level.
GLADSON
Gladson, headquartered in Lisle, Illinois, is the leading provider of syndicated product images and information and category management services to consumer packaged goods manufacturers, retailers, wholesalers and brokers. With more than 700,000 products, Gladson’s CPG database contains the most comprehensive product information available. Gladson clients use this information for advertising, shelf space management, category management, logistics, research and e-commerce applications such as online shopping and nutrition programs for consumers
Gladson also provides data analysis, consulting and in-store merchandising solutions that support efficient planogram implementation and increase product sales. For more information, visit www.gladson.com and http://twitter.com/gladsontweets.
INMAR
The most comprehensive provider of promotion settlement services, Inmar processes over 3.5 billion transactions annually and serves over 1,000 retailers, wholesaler and manufacturer clients. Inmar’s services apply to all types of promotions and extend to every aspect of a promotion’s lifecycle, from planning to evaluation. The digital promotions leader, Inmar offers ONiX, a digital incentive network that connects publishers and point-of-sale technologies to deliver retailers and brands a national footprint for digital promotion distribution, and Conexions, a transaction settlement platform for reconciling digital promotion offers. For more information, visit www.inmar.com.
INTELLIGENT CLEARING NETWORK
ICN is an innovative software-as-a-service (SaaS) company that electronically validates and clears
paper and digital coupons and other incentives in real time at the point-of-sale in grocery, drug and
mass merchant retailers. ICN’s single connection to a retailer POS can help solve the problem of
mis/malredemption and fraud for the coupon industry. For more information: www.icn-net.com.
KWIKEE
MultiAd, the parent company of Kwikee, provides all-encompassing solutions for a wide array of industries and thousands of organizations. MultiAd helps companies access, create, manage and distribute marketing content seamlessly and on budget. Content from MultiAd makes millions of impressions on consumers daily through newspapers, websites, direct mail, mobile apps, advertising circulars, sporting events and much more. Solutions include Kwikee (manufacturer-approved grocery and CPG images, data and related content), ePublish (electronic version of print publications), AdCreator (custom online document creation solution), and others. Learn more at www.multiad.com.
NEWHOOK MARKETING SOLUTIONS
Newhook Marketing Solutions has extensive experience in marketing communications, new business development, product management, professional coaching, corporate branding and process reengineering. They utilize the U-N-I-Q-U-E “Break Through The Clutter” six-step process to help you develop successful, innovative marketing strategies and grow your business:
Understand your business strengths.
Navigate through the marketplace and review the competition.
Investigate the optimal way to position your business and demonstrate what more you have to offer.
Question what you can do differently.
Uncover the best, most effective strategy, message and channels.
Execute your “Break Through The Clutter” solution!
With over 20 years of developing consumer and business-to-business solutions, they have helped small, mid-sized and large organizations succeed!
Learn more at www.newhookmarketing.com.
RELATIONAL SOLUTIONS
Relational Solutions specializes in implementing Demand Signal Repositories (DSR) for consumer goods companies. Their Enterprise DSR solution, POSmart, integrates data from all retailers, distributors, syndicated and other third party data providers, loyalty data and internal data such as shipments, orders, inventory information, etc. Companies leverage POSmart across many departments because it provides cross retailer executive reports as well as reports for Supply-chain, Sales, Forecasting, Marketing, Promotions, Inventory, Manufacturing Teams and more. Their front end tool, BlueSky Analytics, provides interactive-reports for users to drag, drop, drill, sort, compare, etc. For more information, visit www.relationalsolutions.com.
