MARKET WATCH
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VideoMining Launches Syndicated Shopper Insights Programs
For Dollar Store and Warehouse Club Channels
VideoMining Corp., the leading provider of in-store intelligence for retailers and consumer packaged goods manufacturers, has launched Dollar Store and Warehouse Club Shopper Insights Programs.
The studies are VideoMining’s first phase of research in these channels that are increasingly popular with today’s shoppers. Both programs will include data collected through online surveys to provide insights and analysis into the attitudes, behaviors, and decision-making patterns of recent Dollar Store and Warehouse Club shoppers.
“While these new programs will provide actionable shopper insights for our clients, these channel specific offerings will grow in the near future to combine an integrated understanding of the motivations of shoppers with quantitative measurements of their in-store behaviors, provided by VideoMining’s patented video technology,” said Jeff Friedlaender, President of Shopper Research at VideoMining.
In keeping with VideoMining’s highly regarded work in the Grocery and Convenience channels, shopper data in Dollar and Warehouse Club will be presented at the store-wide level and segmented into frequently shopped categories, shopper types, and other cells deemed of importance. This approach provides a holistic understanding of shopper trends across the entire outlet and, by maintaining a focus on key store categories, allows for easy comparisons across channels.
“The new programs are part of our expanded portfolio of products that will soon include ongoing attitudinal and behavioral insights across multiple channels - Convenience, Grocery, Dollar, Warehouse Club and Mass - for a 360° view of the retail landscape,” said Rajeev Sharma, Founder and CEO of VideoMining.
For information about sponsorship opportunities, contact Jeff Friedlaender at jfriedlaender@videomining.com or
(914) 980-5722.
Leading Loyalty Executive Reveals Hidden Steps to
Forging Profitable B-to-B Relationships in New Book
Bryan Pearson, a best-selling author and expert on using customer data to create emotional brand loyalty, is now tackling a more challenging task: building customer-engagement initiatives that benefit business clients.
In his latest book, The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy, Pearson, president of LoyaltyOne, operator of the AIR MILES Reward Program - one of the world’s most successful coalition programs - draws on more than 20 years experience in building customer loyalty by applying his time-proven principles in the business-to-business context. The e-book, which includes case study examples from American Express, salesforce.com and others, was just released by the Portfolio imprint of Penguin Group in Canada and the United States.
LoyaltyOne is a global leader in loyalty program operations, making Pearson a rare expert at extracting the data insights that enable companies to service their customers in ways that are mutually beneficial.
“Most corporations have the tools to identify their best customers and understand their buying habits,” Pearson said. “But few know how to use these tools to build a loyalty or customer engagement program that can be used, with equal advantage, by their business clients.”
Pearson published his first book, The Loyalty Leap: Turning Customer Information into Customer Intimacy in May 2012. Since then, The Loyalty Leap has made the best-seller lists of the New York Times, Wall Street Journal and USA Today. Excerpts have been included in international magazines including Fast Company. Most importantly, the book’s message has inspired many organizations and marketing experts to change the way they use their data so that it benefits both them and the customer.
The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy applies this message in the business setting, to reveal:
- The required principles for making the Loyalty Leap in B2B relationships across the small business, large enterprise and channel marketing segments
- The key differences between business-to-customer and business-to-business loyalty initiatives and how to use customer data to support a company’s goals
- The six steps to building a loyalty initiative that will produce enduring business relationships while improving revenue and productivity
- Best-practices case studies from leading organizations that illustrate the Loyalty Leap’s six steps and principles in practice.
New TPM Solution for Zevia
Zevia, the leading all-natural, zero-calorie soda brand, has selected to automate and elevate its trade spend activities using a Trade Promotion Management (TPM) solution.
Designed specifically for natural and organic manufacturers, the AFS Trade Pro Retail TPM solution from AFS Technologies will enable Zevia to manage and analyze its trade spend on both a direct and indirect level. The tool will also enable the company to manage charge-backs more efficiently as well as gather valuable insights into the profitability of its promotional activities throughout North America.
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